Los Angeles: Baz Luhrmann’s Elvis has become one of the films without superheroes or dinosaurs to reach $100 million at the US box office. Globally, the film has grossed over $170 million, reports Variety.
This film was made on a big budget. The film that sees Elvis Presley becoming one of the hottest acts in rock ‘n’ roll, as well as his struggle with drugs and changing tastes, cost $85 million to produce and tens of millions of dollars to market.
Elvis starred Tom Hanks as the singer’s manager, Colonel Tom Parker, with relative newcomer Austin Butler in the title role. Butler, who has attracted Oscar buzz for playing the role, beating out high-profile actors like Ansel Elgort and Miles Teller.
Variety says that, Elvis has a good chance of bypassing Australia and earning $211.8 million to become the second-highest-grossing film of Luhrmann’s career. Another release from Warner Bros., The Great Gatsby, grossed $355.6 million globally to rank as the director’s most popular film.
“We are not only delighted to have passed this milestone, but are really thrilled to see it happen with a film like Elvis,” Jeff Goldstein, president of domestic distribution at Warner Bros., said in a statement accessed by Variety.
That said, seeing an un-branded IP with an up-and-coming lead not only creates noise at the box office, but would have been a significant growth in today’s market and other areas, especially in the summer aisle. Is.
Goldstein said, “With strong playability, positive word of mouth and cross-generational multiple viewings, we expect Elvis to continue to perform and we congratulate Baz, Austin and everyone involved in the film.”
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